Here’s a mantra you should keep repeating as the holiday season fast approaches: you can’t afford to miss out on gift sales as a result of poor service. Christmas is the season of giving and as such, most people are in the market for purchasing for more than just themselves. The bulk of their spending and Christmas bonuses are spent on buying things for the people they love. This means an obvious increase in sales globally at this time of the year. One of the key things that you could do to differentiate yourself and bring in a bulk of sales is to have better service – service that understands the busy pace consumers are at this time of year and helps make things easier for them.

For one, you could completely change your marketing proposition to focus on the fact that you are the ideal place to come for when one needs to buy gifts for their loved ones – essentially you become a gift maker. Before you start your marketing activities however, take stock of your inventory and ensure you have an ample quantity of whatever it is that you are selling – in fact have more in store than your expected sales because you never know the volume of sales that effective marketing can bring in.

Creating special gift cards or vouchers at this time of year would greatly help to supplement this. A lot of people are at a loss when it comes to buying things for so many people and buying them gift vouchers automatically enables the receiver to be able to decide on what they want. Continue to supplement this gifting nature of your business during the season by offering other value added services such as free delivery or even taking your store right to your customers

Convenience is the key to winning in this Christmas time chaos and if you are able to position your business right and offer the ease of access that others in your category aren’t offering, you are on your way to gifting yourself success this season