New Year’s is fast approaching and the opening of a chaotic week of shopping, giving buyers the best possible deals they won’t be able to get on any other day of the holiday season. Even if you are a small business – correct that – especially if you are a small business, you need to know how to capitalize on this so that the bigger, mass market products aren’t the only ones making a pretty penny. Online sales are growing on a global scale by billions of dollars...
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It’s standard policy to gift your customers during the end of year season. As such gift basket purchases, hampers, branded key tags and calendar prints are on the rise at this time of year. The point being that you don’t always need to resort to the obvious when rewarding or gifting your customers. Sometimes a gift with relevance to your brand or even in direct relation to your product or service makes much more sense. If you are a home-made wine manufacturer for instance, why not...
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Small Businesses are the most likely to get hit during the season with the mass volume of communications released by larger conglomerates. The point to remember is that by staying small you are still more personal to deal with and that is always an advantage. We believe that the small business needs to come back into fashion around the word and we are committed to make them thrive in large environments. So here are just a few sharp digital media tips you need to know that will help you stay...
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The festive season isn’t very festive for a marketing department, especially because it becomes the most hectic time of year. Understanding this, we’ve developed a few tactics that could help make the season easier and help your cash register ring to the tune of the jingle bells rock! Take a look at some of these ideas and see how you can implement them right now:Seasonal Social MediaIdeally you should be branding all your digital and social media with a festive look and...
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Unfortunately no matter how well you run your business you will at some point have to deal with negative reviews. Sometimes all it takes is one irritable or bad natured customer to come in contact with your brand on an off day for your team to get the bad review ball rolling. Imagine you were running a popular restaurant with an imaginative menu that has kept the customers coming in for months. Then one day, a diner having a bad day encounters a waiter having an equally bad day – what...
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