Sometimes it’s good to change up your marketing game and implement strategies that bring the customers to you instead of chasing after them. Let’s take a closer look at the concept of 'Inbound Marketing' for instance; essentially a strategy that focuses on getting you found by the consumer instead of shoving information in their face when they least expect it. Traditional or outbound marketing is opposite to this. Outbound marketing uses various techniques that are often targeted...
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As we close in on the final lap for the year, there are a few things we shouldn’t forget when it comes to the up-coming New Year. The chaos of the holiday season generally tends to take up a lot of our time as small business owners and we tend to forget that the New Year also requires some intensive planning so that your brand doesn’t get forgotten when January rolls in. Ideally you want to prepare for an even better year. Here are a few things you should start planning for now so...
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Grace Studio, manufacturer of beautiful artisan-type soaps is based in New Zealand. These gorgeous soaps smell amazing, are soft on skin, and are especially hand crafted by Monique Brown - the creator of the label Grace Studio. Monique is passionate about good soaps, and can be found concocting new types each day. She attributes her creativity to God’s Grace, incidentally the inspiration behind the name Grace Studio. Her retailers can be found in Khandallah, Ngaio, and Churton Park,...
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During the past decade e-business has boomed, with more and more people opting to shop online. This is partly due to the huge uptake in smartphones and tablets as well as the lowering costs of mobile data. This has led to significant traffic coming from mobile devices, which further increases during the major shopping seasons. More and more customers now opt to shop on their mobile device due to the convenience of being able to shop on the go such as while commuting to work. The market has now...
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Chargebacks occur when transactions that have been processed are then reversed. For example this could happen due to a dispute over the transaction, where the end customer claims they never authorized the transaction. The transaction is then reversed, and the customer receives their money back. This is, in effect, losing the money the business could have earned. The effect of chargebacks on any company is unfavorable. However, it can be even more detrimental for online businesses since the...
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