Small Businesses are the most likely to get hit during the season with the mass volume of communications released by larger conglomerates. The point to remember is that by staying small you are still more personal to deal with and that is always an advantage. We believe that the small business needs to come back into fashion around the word and we are committed to make them thrive in large environments. So here are just a few sharp digital media tips you need to know that will help you stay ahead during this busy time of year:
- Marketing Via Email
Don’t underestimate the power of email this season. Send emails to your customer base, especially designed to discuss the special promotions you have in store for them during the holidays and chances are you might actually make a sale online! Give your regular customers something more than you give your one-off walk-ins so that they know that they are special.
- Use Social Media
It’s a good time to take a look at all the social media platforms you are active on and see how you can create a special seasonal look and feel across all of them, in a manner that is suitable to each of these mediums. Hold competitions, update your cover photos, and plan regular updates and so on. Customers also tend to use social media to communicate with you and discuss their opinions, so ensure you have someone keeping a close watch on your social media in order to respond timely.
- Discounted or Free Delivery
Ideally you want to be reducing footfall in your store while still increasing your income during the season. People are also opting to make their purchases online instead of in-store. This means you need to find a way to get the goods delivered to them. The best way to do this is to ensure that your online sales also come coupled with free or discounted delivery options.
- Off-Line Activities
While digital media is a great way to reach and interact with your audiences, never underestimate the power of your off-line activities. Ask yourself how you can go beyond online media and engage with your customers in a more personable manner. Can you host an open house or throw a Christmas party in-store for your regular customers? Maybe you could support a charity that is close to your heart and ask your customers to join in and support you. All these are ways in which you could engage with customers, while still keeping the spirit of the season alive.
