Small businesses often rely on their existing resources for marketing and communications because advertising and digital marketing agencies are probably too high a cost to invest in. In a sense, this is in fact a good thing, since you have more direct control over your marketing activities, giving you the added benefit of specialization in the field of marketing communications as well. Moreover, digital media is fast becoming the most cost effective way to reach specific and mass audiences at...
[Read More]

We tend to get over-enthusiastic about our branding sometimes as small business owners and at times maybe make some blunders in the process. Ideally a brand should have planned and tested out the branding just as much as what the brand is selling before embarking on launching. Here are some typical blunders that businesses tend to make when they have a top notch product or service and attempt to market it either inadvertently or unknowingly:1. Sometimes the brand name has no relevance to the...
[Read More]

Small Businesses are the most likely to get hit during the season with the mass volume of communications released by larger conglomerates. The point to remember is that by staying small you are still more personal to deal with and that is always an advantage. We believe that the small business needs to come back into fashion around the word and we are committed to make them thrive in large environments. So here are just a few sharp digital media tips you need to know that will help you stay...
[Read More]

The festive season isn’t very festive for a marketing department, especially because it becomes the most hectic time of year. Understanding this, we’ve developed a few tactics that could help make the season easier and help your cash register ring to the tune of the jingle bells rock! Take a look at some of these ideas and see how you can implement them right now:Seasonal Social MediaIdeally you should be branding all your digital and social media with a festive look and...
[Read More]

Sometimes it’s good to change up your marketing game and implement strategies that bring the customers to you instead of chasing after them. Let’s take a closer look at the concept of 'Inbound Marketing' for instance; essentially a strategy that focuses on getting you found by the consumer instead of shoving information in their face when they least expect it. Traditional or outbound marketing is opposite to this. Outbound marketing uses various techniques that are often targeted...
[Read More]