We tend to get over-enthusiastic about our branding sometimes as small business owners and at times maybe make some blunders in the process. Ideally a brand should have planned and tested out the branding just as much as what the brand is selling before embarking on launching. Here are some typical blunders that businesses tend to make when they have a top notch product or service and attempt to market it either inadvertently or unknowingly:1. Sometimes the brand name has no relevance to the...
[Read More]