New Year’s is fast approaching and the opening of a chaotic week of shopping, giving buyers the best possible deals they won’t be able to get on any other day of the holiday season. Even if you are a small business – correct that – especially if you are a small business, you need to know how to capitalize on this so that the bigger, mass market products aren’t the only ones making a pretty penny. Online sales are growing on a global scale by billions of dollars...
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It’s standard policy to gift your customers during the end of year season. As such gift basket purchases, hampers, branded key tags and calendar prints are on the rise at this time of year. The point being that you don’t always need to resort to the obvious when rewarding or gifting your customers. Sometimes a gift with relevance to your brand or even in direct relation to your product or service makes much more sense. If you are a home-made wine manufacturer for instance, why not...
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Here’s a mantra you should keep repeating as the holiday season fast approaches: you can’t afford to miss out on gift sales as a result of poor service. Christmas is the season of giving and as such, most people are in the market for purchasing for more than just themselves. The bulk of their spending and Christmas bonuses are spent on buying things for the people they love. This means an obvious increase in sales globally at this time of the year. One of the key things that you...
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