During the past decade e-business has boomed, with more and more people opting to shop online. This is partly due to the huge uptake in smartphones and tablets as well as the lowering costs of mobile data. This has led to significant traffic coming from mobile devices, which further increases during the major shopping seasons. More and more customers now opt to shop on their mobile device due to the convenience of being able to shop on the go such as while commuting to work.

The market has now moved on to a concept called multi-screen users, for those who shift between mobile phones, laptops, tablets, and TV. Companies need to take advantage of this thriving e-business. To start with, you should create sites that are mobile friendly and load quickly in order to streamline the experience for your customers.

Because of this huge uptake in browsing the web on mobile devices not having a mobile friendly website could actually limit your sales potential! Once you have people browsing your site you need a robust and easy to use credit card processing page in order to actually make the sale instantly and take advantage of the traffic.

Google lists sites according to how mobile-friendly they are, therefore if a customer is searching on their mobile, Google will rank each site on its optimization for mobile device so unless your website is mobile friendly you could be missing out on a huge amount of organic traffic. It is important to note that extra attention to the checkout section of the site is required, as this needs to be really easy for customers to operate. It should take up very little bandwidth; to accommodate smaller data plans on mobile devices. The data should be secure and your customers need to know that it’s secure.

By making your website mobile friendly you could increase the amount of traffic you get and ultimately increase the number of people checking out to the payments page on your website, increasing your business’s revenue!