The twenty first century: this is the age of the entrepreneur. Those who embark and thrive on entrepreneurial ventures are those who have key characteristics that set them apart from the rest.
Here are a few key traits that we have identified in the most successful of them, be it a small business venture or a large conglomerate:
- They do what they love and love what they do. Entrepreneurs are people who understand that success will never come from doing things that they don’t enjoy and as such embark on ventures that they are passionate about. It is this passion that drives them to succeed because they are making a profit by doing something they truly love. They don’t want to work for others because it was more about working and less about thriving – this is why they opted to venture off on their own and do what they want to do.
- Doing what they love automatically means they also know the audiences they want to pitch their businesses to. If you don’t know who you want purchasing your product or service, you have no way of marketing to them effectively. Knowing your audience helps in knowing how to address them. The essence of marketing and successful sales is all about understanding the subtler aspects of the people you want investing in your business. This in turn also enables you to structure your business to offer aspects other than your core offering such as convenient payment terms, online payment gateways etc.
- It’s also about taking your business seriously, investing your time and money in it. If you want to succeed you need to know that nothing comes easy. This is why doing what you are passionate about will help you make that extra effort into making your business a success.
- Successful entrepreneurs are also forward thinking individuals. They start a venture because they don’t want to continuously be working for someone else and as such, take the time out to look ahead and plan for where they want to be in five or ten years from now. Having goals helps you work towards getting there after all.
- You also need to know what kind of people you want to help get you where you want to get. You need to hire the kind of people who are equally passionate about the business you are running and not only those who are experts. The combination of street smarts and book smarts matter because someone too engulfed in expertise could forget to be passionate about what they are doing.
