Who doesn’t love a bargain? Turns out more people than Groupon thought. Born out of the recession and once a soaring startup, Groupon rejected Google’s offer of $6 million in favour of an IPO. Price conscious consumers wanted deals and Groupon’s large email list was attractive to struggling businesses and the daily deals market grew quickly. In 2011 Groupon had a share price of US$20, but daily deals are a complex beast and Groupon oversold on benefits. Deals were expensive...
[Read More]