It’s the $18 billion dollar question. What can I do to prevent cart abandonment? According to the Baymard Institute, on average 67.75% of all online shopping carts are abandoned and this blog post is going to tell you why and how you can prevent cart abandonment. Shipping costs are the leading reason customers abandon cart Research by MarketingCharts tells us what customers think about shipping, they don’t like having to pay for it. For 76% of customers, free shipping influences...
[Read More]