It’s the $18 billion dollar question. What can I do to prevent cart abandonment? According to the Baymard Institute, on average 67.75% of all online shopping carts are abandoned and this blog post is going to tell you why and how you can prevent cart abandonment. Shipping costs are the leading reason customers abandon cart Research by MarketingCharts tells us what customers think about shipping, they don’t like having to pay for it. For 76% of customers, free shipping influences...
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So your website is search engine optimized, your search rankings are up there and you’re scratching your head wondering where your sales are at. Just because consumers visit your website, doesn’t mean they will spend. In this blog post we look at how you can help your customers push their cart to your checkout. Make your value proposition clear It should be clear to visitors of your website what you do and the benefit it has to them. Evernote is a great example. The value...
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